This week, I had the opportunity to spend some time outside of the office with the Filament Purina Flock team. As the middle of August approaches, this time of the year becomes busy in the marketing department with 2016 planning.
I was lucky enough to travel with the team up to Shoreview, Minnesota to see first-hand how planning sessions work between our clients and the agency. I had a wonderful time not only learning about the process, but getting to spend time with Chad, Sarah, Jeff and Kiley from Purina Animal Nutrition as well.
Throughout the day, ideas for the entire 2016 term were mapped out and responsibilities were divided amongst the team and our client. It was astounding to me how much was accomplished in just 8-hours of work.
We took a break at lunch to refuel and also to visit the fair going on at the Land O’Lakes headquarters. Not only was the food great, but the entertainment was great as well.
I am very grateful for the opportunity to travel with the team this week. It was not only a fun experience, but one that allowed me to see a different part of the marketing business as well. Besides, who doesn’t enjoy a road trip, right?